ACTION A: Encourage more arts and culture organizations to become involved with the Convention & Visitors Bureau Attractions Committee to better leverage tourism promotion opportunities.
ACTION B: Provide training opportunities for tourism Ambassadors about arts and culture activities.
ACTION C: Develop a comprehensive culture tourism campaign.
ACTION D: Create a training program that provides opportunities for smaller arts and culture groups to learn how to better promote their offerings.
ACTION E: Explore the creation of additional authentic, national/international arts and culture events that will draw people to the region.
ACTION F: Establish a taskforce to explore the development of a “Greater Louisville Cultural Trail.”
ACTION G: Explore development of a “tour bus” for visitors focusing on regional arts and culture assets.
ACTION H: Create content for multiple media that tells the regional arts and culture story targeting the visitor and talent audiences.
1. Identify a ‘content’ partner to curate information, draft talking points, write articles, etc.
2. Pitch and promote arts and culture news through convention and visitor bureaus in Louisville and Southern Indiana, and other partners.